Custom Swag and Promotional Products

From packing an office lunch to going on an outdoor adventure, these “cool” products will serve recipients well.

Outdoor recreation is more popular than ever, according to Backpacker Magazine, with more than 60 million people going on a hike annually, for example. Cooler bags are a great giveaway or corporate incentive option to target the outdoor adventurer – but the category also has a wide variety of options for office workers, healthcare staff and more to use in their day-to-day.

Campers, hikers and beachgoers alike can stay hydrated and comfortable on the go with this cooler backpack that doubles as a quick seat. Its durable steel frame holds up to 250 pounds.

With a roomy 24-can capacity, double-zippered main compartment and sleek, modern design, this backpack cooler is ideal for wellness giveaways or outdoor retreats at tech firms.

With the capability to fold down neatly from its 20-can capacity to a more travel-friendly size, this Igloo puffer cooler is a stylish, sustainable option for travel agencies or hospitality chains.

These retro paper bag-inspired lunch totes, made of durable kraft paper, are designed to help recipients brown-bag it in style. Perfect for summer camps or school districts.

This insulated cooler bag has plenty of room for lunch, snacks and beverages to carry healthcare workers through a long shift.

Built for the outdoors, this YETI soft cooler fits enough snacks and drinks for the whole crew. Well-suited for construction sites or employee incentive programs.

The thermal foil lining of this insulated tote is designed to keep contents hot or cold throughout the day. It’s a natural pick for workplace wellness initiatives that encourage packing lunch.

Findings indicate that K-12 institutions with inconsistent merch offerings see weaker fundraising and community engagement.

Schools with a consistent spiritwear program often see high attendance numbers at their events and stronger community engagement.

Data from the new 2026 School Spirit Gap Survey, conducted by Counselor Top 40 distributor Custom Ink (asi/173232), shows that 33% of schools’ community event organizers with recurring branded product offerings reported higher-than-expected turnout at their most recent event. Among those with no program at all, that number dropped to 14%.

Among those surveyed, more than 60% of schools with a regular merch program strongly agree that spiritwear is key to community engagement and school pride. Meanwhile, 43% of organizers say their programs are inconsistent year-to-year, even though nearly half (48%) say merchandise is a primary fundraiser that’s often more effective than candy sales and coupon books.

The survey was completed by 447 K-12 PTA coordinators, booster club leads, athletic directors, teachers and administrators across the U.S., and shows that schools without consistent swag programs are leaving money and community pride on the table. Organizers should consider building a recurring spiritwear program – same process, same timeline, every year – as a useful lever for improving community outcomes.